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From a TED Wish to a Global Ocean Movement of Hope

Mission Blue was born from a bold vision to protect the ocean at a time when its decline was becoming impossible to ignore. In 2009, renowned oceanographer Dr. Sylvia Earle used her TED Prize wish to call for a global network of marine protected areas—“Hope Spots®”—to safeguard the ocean systems that sustain life on Earth. With TED’s support, that vision became reality, launching Mission Blue as a catalyst to raise awareness, inspire action, and unite a growing coalition committed to ocean conservation. Watch the original TED talk below:

A Life Dedicated to the Ocean

Dr. Sylvia Earle is recognised by National Geographic as an Explorer at Large and as the Rosemary and Roger Enrico Chair for Ocean Exploration. Her National Geographic profile identifies her as an oceanographer and founder of Mission Blue, SEAlliance, and Deep Ocean Exploration and Research.

Turning Hope Into Action

Since its founding, Mission Blue has grown into a global ocean conservation movement working across science, exploration, and public engagement to accelerate marine protection worldwide. Through expeditions, strategic partnerships, and the expansion of its Hope Spots network, the initiative continues to transform a single vision into measurable impact—advancing solutions that restore ocean health and safeguard the blue heart of the planet.

In 2010, that vision took its first major step with the designation of the Gulf of California as the first official Hope Spot. Recognized as one of the most biodiverse marine ecosystems on Earth, this milestone established the foundation for Mission Blue’s global approach to identifying and protecting critical ocean areas through science, community leadership, and international collaboration.

This growing movement has also been amplified through storytelling that connects people everywhere to the urgency—and possibility—of ocean conservation. The Mission Blue documentary, which debuted on Netflix in 2014, chronicles Dr. Sylvia Earle’s career and the origins of the initiative, highlighting both the threats facing the ocean and scalable solutions like marine protected areas and Hope Spots. By elevating these stories, Mission Blue continues to inspire individuals, policymakers, and partners to take action for ocean protection.

By 2015, Mission Blue had already demonstrated the effectiveness of this model, expanding to 50 Hope Spots across 42 countries and contributing to the protection of 18 million square kilometres of ocean. This early growth reflected a powerful collaborative network of 60 Hope Spot Champions and 75 conservation partners working to advance place-based conservation and global awareness.

In the 2017 National Geographic documentary Sea of Hope: America’s Underwater Treasures, Sylvia champions the creation of “blue parks” — protected ocean places that reflect the spirit of Mission Blue’s Hope Spots — to inspire a new generation to safeguard life beneath the waves.

Between 2020 and 2023, Mission Blue’s work increasingly aligned with growing international momentum to protect 30 percent of the ocean by 2030. During this period, the organisation strengthened its role as a global convener and advocate, helping elevate the importance of Hope Spots and marine protected areas within broader policy conversations and conservation frameworks.

By 2025, the Mission Blue Hope Spots network reached 168 Hope Spots across 115 countries, helping to safeguard over 57 million square kilometres of ocean. Supported by more than 200 Hope Spot Champions and over 200 conservation partners, Mission Blue continues to act as a global convener and catalyst—accelerating science-based ocean conservation, strengthening local stewardship, and driving collective action to protect marine ecosystems at scale.

In 2026, Dr. Sylvia Earle returned to the TED stage with a powerful reminder: protecting the ocean is possible, recovery is already underway and everyone has a role to play. Sylvia reflects on the wish she made at TED in 2009: to ignite public support for a global network of ocean Hope Spots®, special places critical to the health of the ocean. Seventeen years later, that vision has grown into a worldwide movement led by communities, scientists, Indigenous leaders, policymakers and ocean advocates working to safeguard life beneath the waves. That vision is Mission Blue.

2009

After delivering a powerful TED Talk in 2009, Dr. Sylvia Earle was awarded the TED Prize, where she made a bold wish to ignite global support for a network of marine protected areas, or “Hope Spots.” That wish sparked widespread collaboration and support—and ultimately led to the creation of Mission Blue.

© TED

2010

At the founding of Mission Blue, Dr. Sylvia Earle named the Gulf of California as the first Hope Spot, recognizing its extraordinary biodiversity and critical importance to ocean health—setting the stage for a global network of protected areas.

© Shari Sant

2014

The Mission Blue documentary, directed by Fisher Stevens and Bob Nixon, brings Dr. Sylvia Earle’s story and vision for ocean conservation to screens worldwide. Released on Netflix in more than 40 countries, the film raises global awareness of ocean decline while inspiring action through solutions like Hope Spots.

©Netflix

2015

Mission Blue expands to a global network of 50 Hope Spots across 42 countries, protecting 18 million km² of ocean and uniting a growing community of 60 Hope Spot Champions and 75 conservation partners working together to drive ocean protection.

Mission Blue Hope Spot Champions

2017

In the National Geographic documentary Sea of Hope, Mission Blue founder Dr. Sylvia Earle sets out to inspire a new generation to protect the ocean through “blue parks.” Joined by National Geographic photographer Brian Skerry and marine conservation leaders, Sylvia explores the blue heart of our planet, spotlighting its beauty, its urgent threats, and the need to safeguard life beneath the waves.

© National Geographic / Disney+

2025

Mission Blue expands to 168+ Hope Spots across 115 countries, safeguarding 58 million km² of ocean and engaging a powerful network of over 100 Hope Spot Champions and more than 200 conservation partners working together to accelerate protection worldwide.

© Esri

2026

Mission Blue’s Founder Dr. Sylvia Earle returned to the TED stage with a powerful reminder: protecting the ocean is possible, recovery is already underway and everyone has a role to play. In her new TED Talk, Sylvia reflects on the wish she made at TED in 2009: to ignite public support for a global network of ocean Hope Spots, special places critical to the health of the ocean. Seventeen years later, that vision has grown into Mission Blue: a worldwide movement led by communities, scientists, Indigenous leaders, policymakers and ocean advocates working to safeguard life beneath the waves.

Sylvia Earle TED talk Hope Spots
© Mission Blue

Partnerships Advancing the Vision

Rolex, through its Perpetual Planet Initiative, has helped amplify Dr. Sylvia Earle’s vision for a healthier ocean through its support of Mission Blue and the global Hope Spot network. Together, this work highlights the power of science, exploration, and collaboration to inspire stronger protection for places critical to the future of the ocean.

Mission Blue Partnerships

Mission Blue works with aligned partners to scale ocean protection, elevate local leadership, and grow the global movement for Hope Spots.

Rolex & Mission Blue

Learn more about Rolex’s support for Mission Blue, Dr. Sylvia Earle’s ocean legacy, and the shared commitment to protecting vulnerable marine places.