By Richard Branson
We’re in Costa Rica today with very exciting news from the OceanElders‘ efforts to stop shark finning.
I saw the film Sharkwater a few years ago and it shook me to the core. Here we were decimating 1.5 million sharks per week – all for a bowl of soup. Like anyone who has seen the film, I was determined to do anything I could to see if I could help.
Sharkwater was largely based around the slaughter of sharks off Costa Rica, where you also have the beautiful Coco Islands. It was sickening to see the tens of thousands of shark fins drying out on the roofs and to see live sharks being thrown back into the water to die after their fins were cut off.…