Last weekend in New York City, iconic denim brand G-Star RAW unveiled RAW for the Oceans – the much-anticipated collection for Spring/Summer 2015 made from “Bionic Yarn,” an “eco-thread of fibers” created from recycled plastic bottles gathered from the ocean. This eco-fashionable clothing line sprung from a collaboration between Bionic Yarn, the Vortex Project, Parley for the Oceans and the curatorial expertise of musician and entrepreneur Pharrell Williams.
G-Star RAW, Bionic Yarn and Parley for the Oceans hosted a star-studded guest list for Ocean Night during New York Fashion Week on Friday at 23 Wall Street. Guests appeared on the blue carpet before entering a dim and surreal environment reminiscent of a moonlit scuba dive. Pharrell Williams, creative director of Bionic Yarn and curator for the collection, donned a cobalt blue hat and led a dozen models on stage clad in hip ensembles made from the first-ever denims woven from Bionic Yarn as Frank Ocean and Jay Z’s “Water” played in the background.…