From Mission Blue partner NABU International which has launched the Hector’s and Maui’s Dolphin SOS campaign.
Maui’s and Hector’s dolphins are the smallest and rarest marine dolphins on Earth and live only in New Zealand. Maui’s dolphins have declined from an estimated 1,800 in the 1970s to less than 50 today as a result of fishing. The closely related Hector’s dolphin is also threatened, with several populations numbering fewer than 100 individuals. Maui’s dolphins have become so rare that the death of more than a single individual every ten to 23 years will result in extinction. Yet between three and four Maui’s dolphins die in fishing nets each year.
The NZ fishing industry, rather than a specific fishery, is the focus of the Hector’s and Maui’s Dolphin SOS consumer campaign.…